• Grüns, a gummy supplement company, has achieved a $500 million valuation in under three years.
• The company ships four million gummies daily and is available in nearly 5,000 retail stores, including Target and Sprouts.
• Celebrities like Joe Burrow, Shaun White, and Anna Kendrick have invested in Grüns.

Grüns, a nutritional supplement brand specializing in gummy vitamins, has experienced rapid growth, achieving a $500 million valuation in less than three years. The company was founded in 2022 by Chad Janis, who identified a need for a convenient and enjoyable way to consume nutritional supplements. Grüns' success is attributed to its gummy format, celebrity endorsements, and strategic expansion into retail stores. The company ships four million gummies a day and has annual recurring revenue in the nine-figure range.

• What: Grüns, a nutritional supplement brand producing gummy vitamins, has reached a $500 million valuation in under three years. They ship four million gummies daily and are available in almost 5,000 retail stores. The company has received funding through pre-seed and seed rounds and has celebrity endorsements.
• Who: Key individuals involved are Chad Janis (founder), Joe Burrow, Shaun White, and Anna Kendrick (investors). Investment firms include Sugar Capital, SilverCircle, Vanterra Ventures, Selva Ventures, Able Partners, and Pltfrm Ventures.
• When: The company was founded in 2022. The pre-seed round of $1.8 million closed in August 2023. The seed round of $6 million closed in February 2024. Grüns Cubs launched in July 2024 and Nütrops in December 2024.
• Where: Grüns is based in Golden, Colorado. Its gummies are available in almost 5,000 retail stores nationwide, including Sprouts and Target, and also online through its website and Amazon.

Grüns' success can be attributed to several factors, including its innovative gummy format, which makes taking supplements more convenient and enjoyable. The company's strategic partnerships with celebrities and its expansion into retail stores have also played a significant role in its growth. The company's ability to achieve profitability within 14 months and generate nine-figure recurring revenue demonstrates its strong market demand and effective business model.

I remember thinking, there’s just no way I’m going to keep this habit past 30 days.

A delicious, convenient, on-the-go format felt extremely obvious to me.

I tested different shapes, and it was very clear that consumers love a gummy bear.

Grüns' rapid growth and $500 million valuation highlight the potential of innovative approaches to traditional nutritional supplements. The company's focus on convenience, taste, and strategic partnerships has resonated with consumers, leading to significant market success. As Grüns continues to expand its product line and retail presence, it is poised to maintain its growth trajectory in the competitive supplement market.